Looking to target all levels of acculturation in a US Hispanic household, Tide has created its first bilingual commercials for national English and Spanish TV stations. According to a study by the Pew Hispanic Center, differences in language show a correlation to difference on points of views among US Hispanics; moreover, language is a key factor in the process of assimilation of Latinos in the US, with recently immigrated Hispanics being more proficient in Spanish and in contrast English use...